What We Do

The very top Public Relations firms know that customers today demand much more participation in their favorite companies and brands. Customers need news and information fast--when they want it and how they want it!

These best-of-breed pioneering PR firms know those customers are increasingly skeptical and distrusting of those in positions of authority. These customers tend to select who and what they believe, and, having unprecedented access to information, will create their own networks of trust, building their confidence in that information. 

The very best PR professionals realize that the traditional model of top-down communications plans, spending lots of money on advertising,  no longer produces results--and develop strategy for success accordingly.

Choose Willett for Core Competencies Including Powerful Public Relations Expertise

Creative Corporate Communications Plans   Integrated Corporate Communications
Innovative Investor Relations
Powerful Public Relations
Persuasive Public Affairs
Marketing Communications
Crisis Communications
Google Advertising
Creative Graphics                                              Design                                                              Creative Copywriting                                                    Financial Analysis
CPA Projects
FCPA Projects

Publicly Traded Firms Need the Highest Quality Investor Relations Services Possible

It is important for any firm providing professional Investor Relations services to have a thorough understanding of their clients' businesses, industries and Investor Relations issues.  The Corporate Communications firm needs to be able to provide media, analyst, and institutional investor outreach, including mutual funds, pension funds, hedge funds, and sovereign wealth funds.   In addition, some clients require advanced retail investor support. 

Innovative investor kit design services are valuable. The firm needs to be able to play a major role in drafting investor relations materials, providing clients with competitive advantage. The Investor Relations firm selected should be able to provide strong research, writing, and editing skills. 

The Investor Relations firm needs to have strong oral and written business communication skills, along with an ability to analyze financial statements in a thorough, not superficial, fashion.  In-depth knowledge of capital markets and corporate governance issues is also key.

The firm should be able to offer extensive experience in designing and producing Annual Reports and high quality 10K wraps as a cost-effective alternative to traditional Annual Reports.

Why Does Investor Relations Need to Know About All Those Dark Pools?

What are Dark Pools exactly?

Wikipedia defines Dark Pools as:

Dark pools of liquidity (also dark pools or dark liquidity) are crossing liquidity that is not displayed on order books. This is useful for traders who wish to move large numbers of shares without revealing themselves to the open market.  (The topic is of interest to the SEC.)

Dark liquidity pools offer institutional investors many of the efficiencies associated with trading on the exchanges' public limit order books but without showing their hands to others. Dark liquidity pools avoid this risk because neither the price nor the identity of the trading company is displayed.

Independent dark pools:

• Instinet
• Investment Technology Group (ITG)
• NYFIX Millennium
• Pipeline Trading Systems
• Pulse Trading
• RiverCross

 Broker-dealer-owned dark pools

• BNP Paribas
  
• BNY ConvergEx Group (an affiliate of Bank of New York Mellon)
• Citi - Citi Match
• Credit Suisse
  
• Fidelity Capital Markets Services
• Goldman Sachs Execution and Clearing
• Knight Capital Group
• Lehman Brothers (formerly)
  
• Merrill Lynch
  
• Morgan Stanley
  
• UBS Investment Bank
• Ballista Ballista Securities LLC

 Consortium-owned dark pools

• BIDS Trading
• eBX LLC

 Exchange-owned dark pools

• International Securities Exchange
  
• The NASDAQ Stock Market
• NYSE Euronext
  
• BATS Trading
  
• Direct Edge
  

 Other dark pools

• Chi-X
  

 Dark Pool Aggregators

• [1]ONEPIPE - Weeden & Co. & Pragma Financial

In High Tech, Public Relations Clients Face Some Very Intense Competition for Publicity

In high tech, Public Relations clients regularly face intense competition.   Time-to-market and the perception thereof is often a top consideration.  Analyst, press, new media, and blogger recommendations need to be won.  Client leadership needs to be demonstrated to business leaders in North America, Europe, and often worldwide, again and again.

A top Public Relations firm will build and lead its clients' communications strategies, define and drive storytelling around major news of product launches and update releases, new business initiatives, key perception change efforts, and more, as well as manage the Public Relations and Analyst Relations tactics and action plans.  Detailed knowledge of the end to end process of driving a news cycle is essential to success in not only high tech, but also in biotech and pharma.

WorldWide Corporate Communications at Big Pharmaceutical Companies Can Be Challenging

Corporate Communications at the big pharmaceutical companies involves the  formulation and execution of a cutting-edge communications strategy and associated messaging platforms.  Stakeholders expect Corporate Communications to plan, manage, organize and execute an overall communications strategy and plan for both internal and external communications. Guidance is expected to be provided regarding the dissemination of information, goals, announcements and events to enable and complement client business objectives.   Strategy needs to include developing communication channels like multi-media news  releases, brochures, speeches, webcasts, email communications, Twitter, blogs,surveys and website content.   Critical thinking and sound judgement are of the utmost importance, just as in high tech.

Corporate Communications leaders need to be able to carefully listen to and observe others' words, behaviors, and actions to accurately understand their needs, feelings, and concerns. These leaders respond  verbally in ways that build mutual understanding, respect and trust.

A strong working knowledge of electronic communications, video and webcasting of messages to a global audience, including Internal and external stakeholders, is a prerequisite for Corporate Communications in the pharmaceutical and biotech industries.

Boston PR Professionals Attended May 13, 2009 Publicity Club Panel on "Tips for Working With Celebrities and Athletes for PR Campaigns"

The distinguished New England PubClub panel consisted of Janey Bishoff, CEO and President, Bishoff Communications; John Dukakis, SVP, Director of Branded Entertainment at Hill Holliday; Mark Malinowski, Vice President, Cone Inc.; and Christine DiCarlo, President, Front Row Associates. 

Boston PR Professionals Met with Top Lifestyle Media April 27, 2009  

It was a night of new faces on Monday, April 27 as the Pub Club hosted Boston’s top lifestyle media. With outlets becoming leaner, PR professionals learned what’s newsworthy and compels coverage. Our moderator, Marlo Fogelman from marlo marketing communications helped PR professionals learn how to pitch and what is the best way to work with journalists. This night was a sell out.  Covering both men’s and women’s interest in print and online content media, the PubClub welcome a prestigious panel that included:
Jill Rasken / Boston Herald
Chris Farone / Boston Phoenix
Robin Hauck / Misstropolis
Kara Baskin / Lola (Boston Globe)
Alison O'Leary Murray / Skirt! Boston
Kevin Alexander / Thrillist                                          Jolyon Helterman / Boston Magazine            Rebecca Knight / Financial Times

Please Call Us Today For Powerful, Persuasive PR and Innovative IR!

Tel. +1 (781) 729-7940

Email: Clients@willettcorpcomm.com

             Info@willettcorpcomm.com

Twitter: @michaelwillett

Short YouTube.com Videos

http://www.youtube.com/MikeW4      http://www.youtube.com/WillettPR       http://www.youtube.com/BostonLobsters   http://tinyurl.com/2c46suu

Public Relations  Professionals Have Wide Ranging Responsibilties

Professional Public Relations is responsible for communicating and helping build compelling value for clients by developing and implementing proactive Public Relations strategies, along with integrating those strategies into client corporate marketing and other client communications plans. Within those client communications plans, PR is responsible for promoting client activities, events, positions and news to customers, trade press, consumer media and other key audiences. Public Relations supports the clients’ issue and crisis communications efforts.

Professional Public Relations works closely with marketing communications and business development team members to develop and execute powerful PR plans, and with appropriate client staff departments when gathering information for projects, news releases and information requests. Public Relations builds and maintains effective media working relationships and has extensive contacts with trade publications staff, vendors, social media, and trade press. Public Relations also keeps in close contact with appropriate government agencies and industry promotional organizations, monitoring developments for possible client impact.

Willett Corporate Communications Delivers Best of Breed Integrated Public Relations and Innovative Investor Relations Services

When selecting top Corporate Communications firms for powerful PR and innovative IR,  Client Senior Management  considers much of the following:

Really trailblazing Corporate Communications programs need to effectively deliver product, program, and corporate messages to client audiences to help those clients achieve their tactical and strategic goals through powerful integrated PR and IR.   Quality strategic communications plans and advice are made available to client management rapidly, whenever and wherever requested. 

Top Corporate Communications firms craft creative and innovative communications plans for their clients, along with reporting the corresponding results to analysts, senior management, and boards of directors.

These pioneering PR and IR advisers identify and develop best-of-breed investor relations strategies and corresponding programs, along with monitoring industry-wide investor relations requirements and providing appropriate guidance.

They participate in deal and non-deal road shows, along with supporting corporate presentations,  investor breakout sessions, and buyside one-on-one meetings with analysts and portfolio managers.

They plan and help execute investor and analyst days, whether at corporate headquarters or at top New York venues, including IR presentations.

Top Corporate Communications firms are highly experienced in IR website design for competitive advantage.

Public Relations Performs Key Functions Within Corporate Communications

Best-of-Breed Public Relations agencies think through detailed strategies for success and corresponding communications plans and tactics to help ensure the continuously growing success of their clients.

The really best Public Relations firms seek out and recruit the most credible influencers in their client's space- everyday people, friends and relatives,  employees, customers, and suppliers, as well as recognized experts - to build brands from the bottom up.   They understand Social Media.

These top PR professionals are established experts on media tours, litigation and environmental PR, hotlines, and proactive use of the Web in crisis management.  

The top Public Relations professionals generate strong, regular news flows with an emphasis on multimedia news releases, industry articles, speaking engagements, press tours, and other innovative promotional programs.

Top quality corporate backgrounders, product launch kits, and presentations are key, as are creative corporate videos and video clips.

The best Public Relations firms write only the highest quality media pitches and coordinate incoming media requests for interviews.  Proactive communication planning is desirable to ensure the very best PR coverage, online, in print, and on TV.

Professional PR identifies, creates, and exploits opportunities for product awards and sponsorships.  They select, prioritize, and oversee publicity events, along with media and analyst tours.  

The top PR professionals work with Product Management and Marketing to identify and communicate companies' value propositions, and build brand image across markets.

They research, develop, and maintain media and editorial email and phone lists, along with identifying and building relationships with key press contacts, editors, and industry analysts.

PR organizes a master calender of all PR, media events, and product reviews.

The top PR firms are out in front in terms of finding out about and utilizing fast developing technologies including LinkedIn, Facebook, Digg, Twitter, viral videos, and other social media for continuing competitive advantage.

Of great importance is PR's active support of Investor Relations professionals , ensuring that company communications objectives are consistent, are met, and are indeed exceeded.

PR Needs Strong Social Media & Blogger Outreach

A professional Corporate Communications program should have professional PR people with extensive experience writing, SEOing, and issuing news releases.  They need to have experience in guerilla marketing tactics, generating viral buzz, and creating innovative media relations initiatives, especially cutting edge blogger and social media outreach processes, including citizen journalism and video blogging.

The best PR firms develop and build strong media relationships, including the trade press and news release distribution channels of most relevance to their clients

The best PR agencies develop public relations strategies and tactics that include major events and speaking engagements, including intense targeting of the blogosphere.

Crisis Communications

Twitter posting March 2, 2009 by Tony Robbins, "The key to managing crisis is to keep an eye on the long term while you're dancing in the flames!" Sir Philip Hangden

Public Relations News

Wal-Mart Tosses a PR "Jump Ball"

Retailer Will Retain Five Firms That Will Duke It Out for Individual Projects

WSJ-March 12, 2009--Wal-Mart Stores plans to hire five public relations firms to promote its products...The nation's largest retailer plans to put the firms on retainer and then have them bid on individual projects, an effort by the notoriously frugal retailer to contain costs.  This strategy is becoming more common in the advertising industry as businesses attempt to rein in marketing budgets and spur competitivity with a competitive "jump ball."    Wal-Mart public relations has been previously handled almost entirely by Edelman.  Edelman is among the firms bidding for the new contracts.  Wal-Mart decided last year that one agency could no longer handle all its needs.  Edelman's Washington office will still handle corporate and political public relations needs....

"Top Public Relations Firms"in 2008

The "Top Public Relations Firms" for 2008 ranked by fees are as follows.  This listing of "Top PR Firms"  may or may not, of course, be different from "Best  PR Firms" ranked by performance and customer satisfaction.

1 Edelman

2 Waggener Edstrom

3 APCO Worldwide

4 Ruder Finn Group

5 Text 100 International

6 Qorvis Communications

7 Schwartz Communications

8 ICR

9 Dan Klores Communications

10 Taylor

11 Gibbs & Soeli

12 WeissComm Partners

13 Padilla Speer Beardsley

14 Peppercom

15 Allison & Partners

16 Capstrat

17 French/West/Vaughan

18 Shift Communications

19 RF Binder Partners

20 CRT/Tanaka  

Willett Corporate Communications Creates Client Strategies That Outperform the Usual

We create innovative corporate communications stategies that can get extraordinary attention for clients, placing these messages strategically where they will be widely seen in print, on the web, on Twitter, and on the blogosphere.

WCC can strategically steer client messages through many more developing media channels than ever.  We can see the big picture, analyze data, and turn those data into strategies to maximize client profitability and competitive advantage.

Client strategic requirements for SEO, SEM, website development, mobile marketing and email marketing are expanding dramatically.

WCC can analyze information and develop and implement client corporate communications strategy.  Strategic corporate communications thinking is key, we are driven by strategy.

Clients need a corporate communications firm with a genuine and in-depth grasp of the new marketing channels and touchpoints, is very strategic, and has the ability to create an optimal marketing strategic mix.

At Willett Corporate Communications, we are focused on corporate communication strategic thinking and implementation of corporate communications strategy for client competitive advantage.