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What's Social Media All About?
Social media is generally described as information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It is a fusion of sociology and technology, transforming monologue (one to many) into dialogue (many to many) and is the democratisation of information, transforming people from content readers into their own publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business. Businesses also refer to social media as user generated content (UGC) or consumer generated content (CGM).
Social media are distinct from the industrial media, such as newspapers, television, and film. While social media are relatively inexpensive and accessible tools that enable anyone (even private individuals) to publish or access information, industrial media generally require significant resources to publish information. "Industrial media" are usually referred to as "traditional", "broadcast" or "mass" media.
One characteristic shared by both social media and industrial media is the capability to reach small or large audiences. For example, either a blog post or a television show can reach zero people or many millions of people. There are numerous major differences between social media and industrial media.
Top Professional Public Relations Leaders in Financial Services Think Way Outside the Box, Not Just for Success, But for Superior Success
Corporate communications professionals need to be very focused on building superior visibility for their Financial Services clients. Major responsibilities need to include high-impact media relations, working closely with marketing and corporate communications teams, and developing detailed specific annual PR targeting plans.
Both proactive PR and reactive PR communications are key to big success. Corporate Communications professionals need to work very closely with relevant teams to identify, evaluate and prioritize media opportunities within client organizations.
PR needs to generate innovative ideas for media relations to support brand, product and value-add efforts. They need to collaborate with editorial staff and also work independently to develop content for bylined articles, news releases, professional pitch letters and other key media-related communications vehicles.
To be successful, professional PR needs to position client executive management with media as industry sources, managing speakers' bureaus for PR and industry conference opportunities.
The top PR people participate in comprehensive crisis communications teams, coordinating corporate leadership, communications staff and consultants to formulate appropriate responses.
PR coaches and prepares client spokespeople prior to interviews and conducts follow up calls with reporters, serving as corporate spokespeople.
Top professional PR provides regular updates to executive management and corporate staff. They coordinate with affiliated firms, divisions and business partners. PR conducts regular schedules of briefings with public relations staff of affiliates with the goal of enhanced communication on media relations activities.
They manage and evaluate conference participation and sponsorship opportunities, and manage relationships with key research vendors and partners. They maintain analyst relations within these firms, and other industry research providers with regular briefing calls, mailings and ongoing news bureau distributions. In this regard, a firm understanding of crisis communications best practices is an absolute requirement.
Superior writing skills are essential, with the capability of writing for a very wide range of projects including press releases, pitches, by-lined articles, OpEd pieces and other thought pieces.
Strategic thinking with a track record of translating business objectives into relevant story placements is particularly critical in Financial Services Corporate Communications.
Great Success Requires Strong Social Media Marketing Leadership
Client Social Media leaders need to augment, broaden and grow client use of social media as a communications channel with customers, clients, partners and both print and online media. Social Media leaders help client employees integrate their marketing plans and objectives with new social media tools, oversee utilization of those cutting-edge tools, and offer professional guidance on breaking trends, the very best practices and action plans. Either with or without professional advisors, Social Media leadership establishes strategies for participation in various social sites such as Facebook, YouTube, Twitter, FlickR, and LinkedIn. They help broaden client footprints on these sites by bringing new ideas to client social media programs, maintaining relationships with influential industry bloggers and internal company contacts, and improving client current marketing material through video, photos, and other multimedia. Successful Social Media leaders are energetic, intelligent, passionate, entrepreneurial, strategic, creative, and solid business people..
Best Of Breed Social Media Leaders
Establish and maintain effective social media strategies. These social media professionals stay current with social media trends and incorporate them into client strategy as appropriate to improve customer and media experiences, as well as marketing effectiveness.
They consult with cross-functional teams who are seeking ways to integrate social media within their programs, and provide guidance, expert advice and a strategy that fits within the client's overall strategy.
Social Media leaders take responsibility for formalizing a social media optimization (SMO) strategy and tactics that drive traffic to their clients' corporate websites.
Relating to social media activities, best-of-breed Social Media leaders ensure that their clients are represented consistently from a visual and messaging perspective.
Social Media leaders review, update, and monitor client policy for employee participation in client-owned and third party social media sites.
Successful Social Media leaders roll out strategies client-wide and consult various organizations throughout the client as they execute social media tactics in their programs
They maintain and execute day-to-day blog duties such as copy-editing, publishing, fact-checking, securing approvals, and comment moderation to ensure posts adhere to strict accuracy, messaging and timing requirements.
The Social Media leaders contribute to client social media program through creation of multimedia content such as high definition video, videblogs, photos, podcasts, and more..
They update and maintain client content on social media sites like YouTube and Facebook on a daily basis to keep content fresh and accessible.
They provide metrics, dashboards, and ROI for client participation in social media sites from the ground up. They deliver these metrics rapidly throughout the company as a new way of measuring program success.
The most successful Social Media leaders stay especially active in social media events, both virtually and in person. They get into action.
For creative, high impact, trailblazing Corporate Communications, Public Relations, and Investor Relations services, please contact Willett Corporate Communications in Winchester, MA at (781) 729-7940 or Clients@willettcorpcomm.com
Our extraordinary PR and IR expertise includes life sciences, engineering, and high technology, along with a wide range of financial services. Willett Corporate Communications provides high quality Investor Relations services such as investor conference speaking engagements, one on one meetings, IR planning, IR presentations and IR targeting. Public Relations services include Web 2.0 news release preparation, search optimization (SEO), and distribution, plus journalist and editor persuasion for maximum PR coverage.
Choose Willett for Core Competencies in PR & IR
Marketing Communications Crisis Communications Public Affairs Google Advertising
Creative Graphics Design Financial Reviews
CPA Projects FCPA Projects
Willett Has Strong Corporate Communications Capabilities for Building Financial Services Competitive Advantage
In Financial Services sectors like business insurance, hedge funds, funds of funds, sovereign wealth funds, and mutual funds, for example, Willett Corporate Communications can conceive, design and implement or help implement strategic financial services PR and IR plans, with a focus on securing media placements that build brand awareness for its Financial Services clients. We can develop and execute tactical public relations plans for our Financial Services clients, track performance, positioning and messaging, prepare professional pitches and speak knowledgably about our clients to leading reporters, editors, and anchors, including arranging face-to-face meetings with executives, analysts, and portfolio managers. We can attend press meetings when appropriate. We are able to identify the most relevant reporters and publications to pitch. We like to develop professional pitches and pitch relevant reporters and editors, developing ongoing relationships with key Financial Services reporters who cover relevant topics and areas. We can help develop, write and place bylined articles on key topics of interest to the Financial Services media. We at WCC are able to arrange Financial Services press days and reporter meetings, accompanying client executives to interviews and supporting them. We can prepare briefing memos prior to interviews and press days and prepare client spokespeople prior to interviews We like to track monthly activities and provide summaries for monthly activity reports. WCC writes press releases on new product launches and handles resulting press inquiries. We can also organize press luncheons and Financial Services press roundtables, handling incoming press calls in a manner that generates continuing competitive advantage for our financial services clients.
Big Success in Investor Relations Requires Particularly Advanced Professional Skills, Along with Lots of Hard Work!Internal Investor Relations management needs to be an important member of the client's senior financial management team and serve as the client's primary liaison to the financial community, including buyside and sellside research analysts, institutional shareholders of all types, and rating agencies. Internal IR should be a valuable advisor to the executive team on key matters relating to investor topics, industry and competitor developments and shareholder value optimization. Often with external professional IR assistance, Best-of Breed IR develops and maintains strong, direct access relationships with key research analysts, institutional investors, rating agencies and other influential members of the financial community. Professional IR manages key company processes including, just for example, quarterly earnings conference calls, along with preparation of the very best press releases, and the very best call scripts, Q&A and supporting analysis. The top IR develops strategy for periodic analyst updates meetings and conferences. Best-of Breed IR participates in key company SEC filings, including annual report or 10K wrap design and execution, 10-Qs and proxy statements. It understands XBRL cold. It supports professional preparation of Board of Directors materials and responds to day-to-day inquiries from analysts and investors. It successfully markets the company to investors and potential investors, including strategic targeting of investors with desirable long-term hold characteristics, using state-of-the-art software targeting tools. It monitors and analyzes the company's institutional ownership and trading trends. It performs strategic and competitive analysis of industry peer, and makes many major contributions within the disclosure committee.
Michael Willett, CEO
Michael@WillettCorpComm.com Willett Corporate Communications
Columbia University MBA,
Big Four CPA Languages: English, German, Spanish, Portuguese and French
+1 (781) 729-7940
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