Willett Corporate Communications Provides Wide Array of China Investment Services for Competitive Advantage

In addition to a wide array of corporate communications services in China through our China partner organizations like ANew.net , Willett Corporate Communications provides turnkey investment services for the Ningbo National Hi-Tech Zone, a "Dream Location for Expanding into China!"

Conveniently located in Ningbo, a major city
on China’s east coast with easy access to three
international airports and accredited as one of the Top Five Business Friendly cities in China by Forbes magazine in 2008, Ningbo National High-Tech Zone offers various tax incentives, funding support, incubation, advanced R&D
capabilities and platform services to help corporations make a quick market entry and achieve rapid revenue growth in China.  Please visit www.nbhtp.gov.cn/en and contact
vwu@anew.net or 978-914-1552 for details.
 

How Does Willett Corporate Communications Optimize Client Media Relations?

Media Relations is usually described as the act of involvement with various new and traditional media for the purpose of informing the public of an organization’s mission, policies and practices in a favorable, consistent and credible manner.

Typically, media relations involve coordinating directly with the people responsible for producing the news and features in the mass media. The goal of media relations is to maximize positive coverage in the mass media without paying for it directly through advertising.

Many people use the terms "public relations" and "media relations" interchangeably.  However, doing so is not really appropriate .A better definition of media relations is somewhat narrower. Media relations refer to the relationship that a company or organization develops with journalists, while public relations extends that relationship well beyond the media to the general public.

Dealing with the media presents unique challenges and opportunities in that the news media cannot be controlled. They have ultimate control over whether news angles pitched to them are of interest to them or their audiences. Because of this control, the ongoing facilitation of communication and relationships between an organization and the news media is vital.

Working with the media on the behalf of an organization allows awareness of the entity to be raised as well as the ability to create an impact with a chosen audience. It allows access to both large and small target audiences and helps build public support and mobilizing public opinion for an organization. This activity is all done smoothly through a wide range of new and traditional media and is used to encourage productive two-way communication.

By using media relations especially effectively, public relations practitioners enhance the reputation of their respective organizations or clients, while establishing strong working relationships with journalists that will serve them well in future endeavors.

Key Elements of Strategically Based Media Relations Include:

• The media strategy is documented and implemented according to principles agreed between public affairs and senior management.
• A media policy is drawn up with responsibilities, profiles and positioning.
• Media activity is planned to reach target audiences in direct support of the organizational mission and goals.
• Media contact is broadly divided into proactive and reactive activities.
• Systematic use of consistent messages is made (eg. about organizational performance, issues, use of new technologies and corporate behavior including environmental policy, corporate governance and corporate social responsibility).
• Spokespersons’ roles are documented, communicated and supported.
• There are clear triggers for engagement as part of the issues management/stakeholder relations process.
• Decisions are agreed beforehand on the follow-up activities after media coverage.

Reference: Wikipedia.org

 Cambridge Concentus Performs Apocalyptic Bach March 8 Near Harvard Square

CAMBRIDGE, Mass.—March 1, 2009—The Cambridge Concentus period ensemble said today it will perform its final concert of the season on March 8th at the First Church in Cambridge. The program pairs J.S. Bach's apocalyptic cantata Wachet! betet! betet! wachet! with the Fifth Brandenburg Concerto. The concerto's legendary keyboard part, apocalyptic in its own right, is a perfect opportunity for harpsichordist Leon Schelhase to shine while Wachet! betet! betet! wachet! brilliantly depicts the anticipation of and preparation for the final day of judgement - perhaps a fitting theme for the end of its season:

APOCALYPTIC BACH, J.S. Bach (1685-1750), March 8, 2009 at 3:00 pm First Church in Cambridge

Fifth Brandenburg Concerto BWV 1050
Leon Schelhase, harpsichord
Teddie Hwang, traverso
Marika Holmqvist, Baroque violin

'Wachet! betet! betet! wachet!' BWV 70
Ulrike Präger, soprano
Thea Lobo, alto
Michael Barrett, tenor Ulysses Thomas, base

A Wine and Cheese Reception is to follow in the church's Hastings Room. There is free admission, with a suggested donation being $10. The concert takes place at the First Church in Cambridge, 11 Garden St. Cambridge, MA. Take the Red Line or bus route towards Harvard, walk away from Harvard Square on Garden St. towards the Cambridge Common.

ABOUT CAMBRIDGE CONCENTUS
Cambridge Concentus is a period ensemble in residence at First Church in Cambridge, next to Harvard Square. Contacts:
(617) 879-2619
(940) 453-0612
CambridgeConcentus@gmail.com

Farnaz Mobayyen Solo Two Month Art Exhibit Opened April 30th at Sapient Gallery in Boston

See three videos of opening night at www.youtube.com  Search for "Farnaz Mobayyen"

BOSTON--April 24, 2009-- Willett Corporate Communications today announced that highly-regarded Boston artist Farnaz Mobayyen will exhibit a select assortment of her abstract paintings in Boston. Some of her canvases are in oil and some are in acrylic. The show takes place at the Sapient Corporate Headquarters Gallery near Copley Place at 131 Dartmouth Street Thursday April 30th from 5:00 PM to 7:30 PM. Admission is free.

In this show, “Journey”, Ms. Mobayyen exhibits two series of her works that are abstract in style but distinctive in elements. In one series, she uses the Persian alphabet as the main element in her paintings. Their shapes, especially arches and curves, give her the opportunity to explore them and create flow and movement throughout her work. In her second series, circles and arches are the dominant shape in her paintings. The non-edginess of the circle shape has a symbolic meaning to her. Its roundness, its curviness, and the rhythms created by several circles and arches help her bring the spiritual world inside her easier to the canvas.

Artist’s Statement

Ms. Mobayyen says, “I have always been passionate about the arts. This deep passion in me manifests itself into love for painting. Painting is like breathing air to me. Without it, I don't feel alive. With paint, I can free my creative energy onto the canvas. When I look at colors, lines and shapes that I create, I see a portrait of my soul. Each active brush stroke shows a corner of the world inside me, the world that is energetic, bold and passionate.

My journey to be creative started with a pencil in my crib! As a child, by allowing me to draw on the walls, my parents encouraged me to enjoy being creative.

As I was growing up, I never stopped drawing and later on I took private drawing lessons when I was in high school. But, it was more as a hobby than anything else until I took painting classes in college. At that time, I realized that I had to take this one step further and give it my full attention. That led me to get my Bachelor of Fine Arts in painting and drawing at the University of Michigan, Ann Arbor.

I'm a spontaneous painter and usually care less about planning out my paintings. I believe they are more expressive with less planning. The only thing I plan out is the arrangement of different sizes and numbers of canvases. The way I put them next to each other or on top of each other gives the whole piece movement and sculptural look. I look at the blank canvas for a few minutes and pick up my brush and freely paint shapes and lines. The first shapes and lines give birth to the next ones and the first color I pick calls on to other colors to come to play and that goes on until they have nothing more to say and the piece feels finished.”

For Further Information: farnazbanoo@gmail.com

http://home.comcast.net/~farnazm/

Boston Area's Highly Regarded MetroWest Opera Performing Ravel's Sensational "L'enfant et les sortilèges” in French and Mozart's Comic "The Impresario" in English March 21-29 in Weston, MA

BOSTON, Mass.—March 11, 2009—The Boston area's highly regarded MetroWest Opera said today that it is going to perform Maurice Ravel's "L'enfant et les sortilèges” (The Child and the Spells) in French and Wolfgang Mozart's "The Impresario” in English March 21-29 on the stage at Weston's First Parish Church. The church is located at 349 Boston Post Road, and is a popular local venue for classical music.

Known as a sensational opera with significant jazz and ragtime accents, Ravel's "The Child and the Spells” introduces us to a land of magic. It tells a story of a spoiled child who, locked in a room, gives a show of anger. A live armchair, clock, fire and a beautiful princess talk to him, reproaching him for bad behavior. The scene shifts marvelously to a magic garden, where they meet talking animals. After these experiences, the child starts to look differently at the surrounding world and, as happens in a fairy-tale, the world around changes rapidly.

Mozart's timeless classic The Impresario is about a small-time opera company with big-time problems, spurred on by the rivalry between the resident diva and an up-and-coming ingénue. It concerns the woes of an impresario, Mr. Scruples, who must put together a company of actors and singers while dealing with their whims, rivalries and pretensions. The company faces major economic difficulties which are ultimately solved thanks to the intervention of Mr. Angel, a banker.

The musical passages of the opera occur when the auditions of the singers begin. A faded prima donna of opera with whom Mr. Angel has an amorous relationship, Madame Goldentrill, sings an aria ranging from an initially pathetic and sentimental character to a bright conclusion, rich in virtuosities. The following aria tests the young Miss Silverpeal, with whom Mr. Angel also has amorous relations. In "I am the best singer!", the two ambitious singers confront him on who the prima donna will be. The two women fight and demand higher and higher contracts. In the end, the singers and actors determine that art can thrive only through the peaceable cooperation of all their strengths. Mozart wrote this opera as his entry in a musical competition sponsored in 1786 by Holy Roman Emperor Joseph II at the Schoenbrunn Palace in Vienna. There are only four vocal numbers in the score, and the musical content (about 30 minutes, including the overture) is surrounded by much spoken dialogue.

The cast is comprised of highly-regarded opera singers from Boston's New England Conservatory, Boston Conservatory, Boston University and the Longy school of music. The artistic staff is top notch, featuring Adam Boyles as conductor and Andrew Ryker as stage director. The shows will be presented staged, costumed, and with chamber orchestra. This double-bill is one not to be missed! Tickets may be purchased online at www.metrowestopera.org for $20 each, plus a two dollar processing fee. See www.metrowestopera.org for the dates and times of the two matinees and the two evening performances.

Donation Information:

MetroWest Opera is presenting these two one-act operas through a meager and carefully planned budget. In order to make this program a reality, MetroWestOpera needs opera fans' help! Donations are tax deductible as permitted by law and donors will be sent a tax receipt.

Become a Sponsor:

Donation: $1,000 or more

Donor names appear in the program as a Sponsor.

Become a Patron:

Donation: $500 or more

Donor names appear in the program as a Patron.

Become a Supporter:

Donation: $250 or more

Donor names appears in the program as a Supporter.

Become an Enthusiast:

Donation: $100 or more

Donor names appear in the program as an Enthusiast.

Become a Friend:

Donation: $50 or more

Donor names appear in the program as a Friend.
Donations may be made online at http://www.metrowestopera.org

Willett Corporate Communications for Competitive Advantage

Our full-service agency, Willett Corporate Communications, provides a broad array of extraordinary corporate communications services for science, engineering and high technology organizations, including media and analyst relations, crisis counseling, internal  communications, social media marketing support, events publicity, media training, and high impact speaking opportunities.

Clients@Willettcorpcomm.com

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